Digital Marketing7 min
Having a website doesn’t guarantee results. Many Costa Rican businesses get little to no leads because their sites aren’t built for conversion. This guide shows what a professional website needs to actually drive sales, with local context, practical checklists, and examples you can replicate.
Most underperforming sites share the same issues. Fixing these quickly improves lead flow without a full rebuild.
Great design is strategic. Every section should lead to an action: call, WhatsApp, booking, or quote. Layout, hierarchy, and microcopy guide attention and reduce friction.
Place primary CTAs above the fold, repeat them contextually, and keep forms short. Use contrast and whitespace to make decisions simple on mobile.
| Area | What to Implement | Expected Impact |
|---|---|---|
| Hero section | Clear headline + benefit + primary CTA | Immediate clarity & clicks |
| Trust signals | Costa Rican testimonials, logos, guarantees | Higher credibility |
| Speed | Optimize images, lazy load, cache/ISR | Lower bounce, more sessions |
| Mobile UX | Sticky WhatsApp CTA, thumb-friendly buttons | More inquiries on mobile |
| Content | Benefit-first copy, FAQs, pricing ranges | Better intent & SEO |
Client: Organic products e-commerce (Costa Rica)
Problem: Low online sales and high cart abandonment.
Solution:
Results:
Client: Local services company (San José)
Problem: Website traffic but very few inquiries.
Solution:
Results:
A great website isn’t just a digital business card — it’s your most powerful sales tool working around the clock.
The Agency Costa Rica
We’ll send you a prioritized action plan in 48 hours.
A professional website can be your best salesperson in Costa Rica — if it’s built for speed, clarity, and action. Focus on value, trust, and frictionless CTAs, and your site will start generating leads consistently.
